Store Design

retail branding is an all-rounder, active in developing an unmistakable identity and appearance on the market for retailers and brands on the POS. As a single source retail branding combines all  individual offerings. Exemplary line-up of potential store design services:
Artistic idea for the new appearance on the market
The basic and essential ideas of the new appearance on the market are presented by means of sketches, drawings and renderings. Elements of the illustration will be a suggested floor plan, portions of wall elevations, midfloor elements, branding-draft, suggestions for colors and materials. The presentation of the artistic idea will clearly delineate a first impression of the new concept.
Layout (floor plan)
The floor layout defines allocation and sectioning of the functional areas, sequence of assortments (zoning) and walkways (loop) in order to achieve a coherent customer journey. This will ensure optimal circulation of customers throughout the entire sales area.
Shopfitting plan
The shopfitting plan shows further details of the store-layout. All midfloor fittings, all shopfitting elements along the perimeter walls, such as all infrastructure elements (cash desks, packing tables etc.) are shown true to scale.
Furniture design
Design of the shopfitting elements will derive from the artistic concept and the retailer's Corporate Design. Shown and presented exemplarily.
Material Layout and Color Layout
The material- and color layout exactly defines suggestions for materials and colors of the most essential fitting elements. Samples for materials (surfaces) and colors will be provided.
Concept for a stimulating assortment presentation
The guidelines for assortment presentation define the fundamental parameters for a stimulating presentation of the assortments, giving distinction to each brand. These guidelines are based upon the principles of Visual Merchandising and will be illustrated exemplarily.
Floor plan, ceiling plan
Floor plan and ceiling plan include a precise suggestion for floor design and ceiling design, including suggestions for materials and suppliers, true to scale drawings for ceiling plan, where necessary.
Lighting concept
Lighting concept includes true to scale lighting plan, technical description of luminous elements, a floor plan with Lux information und a 3 D-rendering showing level of illuminance in the sales area.
Corporate Design manual
This manual shows all CD-elements relevant for the POS (price labels, information labels, name tags, shopping bags, navigation system etc.) in a graphical presentation plus description.
Photo concept for the POS
Definition of all photos (incl. indication of source), which are to be used for emotionalising the POS resp. for brand management.
Facade design, in line with CD requirements
Definition of CD requirements for facade design, graphical presentation exemplarily.
3D-Rendering
The 3D rendering includes a three-dimensional, computer animated view of the completed store design concept.
Shopfitting manual
The shopfitting manual includes true to the scale view and description of all shopfitting elements used in the new store design concept.