retail branding is a small, renowned, highly specialized consulting enterprise, focusing upon developing respectively enhancing retail concepts and accompanying their implementation. Core competences range from classic store design to integrated store branding and also includes supervision for the digital transformation at POS.
The claim "(with retail branding) stores become brands" should be seen as both: retail brandings' prime value proposition and an invitation to potential customers to turn their stores into distinctive brands.
The company has been established by Mag. Arndt Traindl in 2006 and is considered as a trend-setter with international practical experience in developing concepts for stores and shops. For this purpose many clients trust retail brandings' wide competence in integrated store branding, using scientific findings on modern brain research. In many cases the LIM- ("Less is More") principles of a stringent assortment strategy are playing an important role in these concepts. Moreover LIM-principles provide an ideal basis for Visual Merchandising.
Above and beyond the successful activities in German-speaking countries retail branding has made their mark throughout CEE-countries. As can be seen in numerous reputable references in various sectors und types of retail.
