Store branding is the magic word, when it comes to innovative development and consistent management of brands. Arndt Traindl has been a pioneer in this marketing discipline. Store branding and its consistent visualization of a marketing idea on the POS is a decisive factor for success of retailers and brands. The term "visualization" is representative for a whole range of interconnected staging measures: Shop design, lighting, air-design, sound-design, product-presentation, staff staging, visual merchandising ...
To achieve a coherent store design, retail branding usually is working in a three-phase process: "analysis", "strategy" and "visualization. In thematic workshops experts of retail branding and the respective retailer develop and prepare the strategic principles for it.
